We teach a class on how to podcast and how to creat video podcasts. I quickly realized in the video class that not everyone has the same definition of video podcasting or vodcasting as I did.
True video podcasting makes the assumption that you will be producing and MP4 or MV4 file that is to be displayed on a mini video player like an ipod or other mobile device. But what I discoverd is that many people are categorizing video podcasting as short videos played on the computer like YouTube. The process to develop the content for both is for the most part, the same but with a couple of differences.
1- When producing content for a smaller screen like an ipod, you have to be more sensitive to any text on the screen or how detailed the picture has to be in reference to what you are communicating. For example a screen shot of a web page on a mobile device such as our home page, is hard to make out what you're looking at vs. the same screen used in producing video displayed on a computer.
You can still use this content but use something like Camtasia's video editor to use the zoom and pan effect to zoom in on the area of the screen that is important at that time for what you are communicating.
2- Another difference is the publishing options. You can produce web video content as Flash, Windows Media, AVI, MOV, MP4, etc. but for mobile devices you should be publishing as MP4 MV4, H.264, MOV or 3GP. So make sure the tool you are using allows for that or get your hands on some low-cost conversion tools like Danuisoft or AVS4You.
As more and more people are pushing for video content there are some great options out there but be sure to confirm what they expect to play the video back on and then decide how to produce the content.
If you have any questions on how to create video podcasts give us a shout!
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